John had recently left a partnership and was heading out with his own company. His work was shifting from primarily installation and smaller remodels to a new focus on larger remodels, additions, and new home construction. This new business needed an identity to match the scale and quality of its work. I used the material quality of warm rich wood and stone and the structure and craftsmanship of J. Gotz Construction's work as inspiration.
Role: Design
Produced: Strategy, Logo, Business Card, Letterhead