Bill Gotz Design

Nature Witch is handmade soaps and lotions using high quality all natural ingredients and time honored methods. Elizabeth wanted to translate an interest and passion into a business of direct selling through farmers markets and special orders from clients. Elizabeth is dedicated to the high quality all natural experience of her clients. She gets much pleasure from developing new and innovative combinations of materials and filling special request for unique combinations of scents. A prime motivation for her is the pleasure her clients get from the experience of the products made by her hands.

In the first phase of this project, the design of the identity and labels needed to indicate hand crafted, natural, and of the earth. There needed to be a striping away of the unnecessary to showcase the luscious quality of the content and the bare essence of its crafting.

Role: Strategy, Design, Lettering

Produced: Identity, Labels